About Us


"When I first came to Wanaka everyone told me to get hold of the Messenger...
Everybody reads it!"
 
We’ve heard this so many times.  The Upper Clutha Messenger has been a voice for the Wanaka Community since November 1978.
 
In 2017 over 5000 copies are distributed weekly into mailboxes for all of the Upper Clutha, from Cromwell to Makarora, and Cardrona to Tarras.

The Messenger is recognised as the most effective advertising medium in the district - by far. It sits in offices, homes, cafés and businesses for a whole week. There are businesses that have advertised continually for 20 years and more. We often see our readers pick the Messenger up outside our office at 8.30am on Wednesday, when we know there will be another copy in their mailbox by lunchtime – they can’t wait.

We are regularly asked why the Messenger is not classified. The random format works exceptionally well for advertisers because their message gets to everyone, and for readers it’s a bit like the old lucky dip, with plenty of little surprises. It is about the thrill of the search and has been your coffee companion since 1978. 

We are proud that the Messenger has never missed a scheduled publication date, even when the office was flooded by over half a metre of Lake Wanaka. While the Messenger makes no claim to be a newspaper, people from everywhere who have an interest in Wanaka see it as essential reading to “know what’s going on”.