Community

Love Wanaka Supporting Local

29 April 2020

Wanaka, New Zealand (May 1, 2020) Timed to kick off as the country transitions through Alert Level 3, Lake Wanaka Tourism (LWT) in partnership with Ignite Wanaka is launching LoveWanaka, Supporting Local.
The objective of this campaign is to collectively promote a ‘go local’ approach to doing business in a changed world.

Businesses will have the opportunity to offer promotions, giveaways and other community initiatives under the banner of LoveWanaka, Supporting Local.

Wanaka is renowned for its spirit of community and this campaign is about drawing on that local pride to support our Wanaka businesses through this crucial time.

General Manager of LWT, James Helmore said that rebuild needs to begin at a local level, with all of us working collectively. “We are in this together, the LWT team is working hard with our businesses and partners to get this off the ground, and we really encourage the Wanaka community to get behind this initiative and support local.”

Ignite Wanaka Executive Officer, Naomi Lindsay, said Ignite Wanaka’s goal was “to nurture and empower our local businesses through support and connections”.“We are lucky to have such an amazing array of businesses here and we’re hopeful we can all “ignite” Wanaka’s economy again together.”
LWT worked with local graphic and website agency Blend Creative to bring this campaign from conception to a visual reality.

“The most important thing for us as a studio is a genuine desire to help local and get behind this campaign. We think it’s a fabulous initiative and we are hoping that the campaign will inject some fun and light into what we know is uncertain times for local business.” Matt Proctor of Blend Creative said.
LoveWanaka, Supporting Local launches Friday May 1, 2020. Local deals, offers and events can be found on a dedicated landing page on the Lake Wanaka Tourism website: 
www.lakewanaka.co.nz/lovewanaka-supporting-local